The problem that Apple is facing right now has nothing to do with their designs being copied. There is a long history of copying in the tech industry; patents being deployed in lawsuits by giants often signify desperation more than anything else. Rather, the problem that Apple faces is that it now is going up against at least one competitor that has been a beneficiary of the scale that Apple has achieved on the business side. Samsung has clearly demonstrated that, like Asus, it was not satisfied being a low-margin ODM — of doing all the menial work while somebody else made the big bucks. Suing Samsung over Android patents isn’t going to change that — if Google’s operating system gets too expensive to use, there’ll be a switch made to Microsoft. Or to another operating system altogether. It doesn’t really matter, because design in the smartphone space has been commoditized. It’s good enough. Manufacturers are now creating performance that most consumers aren’t able to absorb. Instead, as we’ve moved into a world where performance is now “good enough”, the world has flipped into one where it’s the business side — operational scale — that matters most.
Amazing read of the day.
Update: This is interesting especially given the BIG news today - Apple patents have been invalidated.