Apple starts selling unlocked contract free iPhone 5S.
Meanwhile, for the price of a 16GB iPhone 5S, Google offers a Nexus 5 and a Nexus 7.
This holidays season, customers really have a choice between 3 competing eco systems - Apple's, Google's and Amazon's. And there is no wrong choice. I have moved away from Apple's mobile eco system and I am not looking back (and I was all in until I tried Android 4.2 - Jelly Bean).
It's never been better to be a customer.
I voted for the Google eco system. What have you signed up for and why? Share in the comments below.