Wait for it...

The 2014 World Cup has broken records as the largest live event on the internet. However, this also means that countless viewers have been waking up to a painful reality of internet TV: Sometimes you just have to wait a few extra seconds to see that deciding goal, and that can be especially frustrating if your cable-watching neighbor is already loudly cheering. Or if you’re watching games with one eye on your Twitter feed, for that matter.

#firstworldproblem or not?

Live TV is the next holy grail for internet video. There are some very big challenges to be solved here and that makes the space, especially exciting.

Additionally, investing / upgrading TV broadcast mechanisms / cable systems seems like a wasted resource over making those same investments in IP infrastructure.

Solving this could make this especially interesting for countries investing in their media infrastructure in the near future.