The Follower Factory

Indepth, well analyzed, reported and incredibly well presented article by The New York Times on the stealthy markets of buying followers.

My key takeaway from the article was that of Jeetendr Sehdev.

Marketing consultants sometimes buy followers for themselves, too, in effect purchasing the evidence of their supposed expertise. In 2015, Jeetendr Sehdev, a former adjunct professor at the University of Southern California who calls himself “the world’s leading celebrity branding authority,” began buying hundreds of thousands of fake followers from Devumi.

He did not respond to requests for comment. But in his recent best-selling book, “The Kim Kardashian Principle: Why Shameless Sells,” he had a different explanation for his rising follower count. “My social media following exploded,” Mr. Sehdev claimed, because he had discovered the true secret to celebrity influence: “Authenticity is the key.”

I am not going to talk about what Mr. Sehdev's practices on buying followers. However, I do want to talk about his name.

To me, it epitomizes the whole influencer world to some degree.

It starts with the Indian name - Jitendar Sahdev. Mnemonically, it sounds as follows

Jee-taeh'n-dhar S-uh-a-dhaev

However, the name seems to have been Web 2.0-ified. i.e. remove some vowels and add some unnecessary ones to enhance the way it sounds.

Just. Wow.

You have to do justice by visiting the site and reading it completely. The Follower Factory